Tracking email opens
You have the ability to view and track who has opened emails you’ve sent from Close.io:
Close.io even track per recipient and whether or not they've opened the email more than once:
On any email activity, just look for the open letter icon and hover over it to see the last time the email was opened.
To see a high level view of who has opened emails that you’ve sent via Close.io, you can use the following search queries:
- email_opened < 10 minutes ago
- email_opened < 7 days ago
- last_email < 5 days ago and last_email_direction=outgoing
- email_opened < 2 days ago and subject: “email subject”
- email_opened < 20 hours ago and subject: “email subject” and from: Bobby
Tracking email opens gives you amazing insight as to who is engaging with the content your team is sending. With search, you’ll be able to view an aggregated amount of leads that fit a certain criteria. Using the search queries above, you can create a Smart View that you can reference when you want to see leads that have opened an email within the last day.
Open tracking doesn't seem to be working...
Messages must be sent from Close.io to have Close.io's open tracking applied. If you send email from outside Close.io (e.g. from your email client, or an integration like Quickmail.io), its opens will not be tracked by Close.io However, that email can still be synced in the app, and it may even have its opens being tracked by the platform you used to send it.
Whenever you send an email through Close.io, we inject a transparent pixel (a tiny image) into your message. The address of that image points to our servers and is uniquely identifiable per recipient and per message. When someone opens your message, a request associated with the tracking pixel is sent to our servers and thus, we are able to log that an email open occurred.
This solution works fine as long as the recipient's email client allows external images to be loaded. If that's not the case, your email may be read, but an open event will not be logged. In case of sent email reporting, it means that your actual open rates may potentially be higher than the ones shown.
In some cases auto responders (e.g. Out of Office replies) can trigger messages to be marked as Opened. We are continuously working to tune our algorithms to catch the various types of auto responses and properly process them.
Please note that email open tracking does not work for emails with more than 50 recipients.
Email open rate reporting
Close.io also has a report, under Reporting -> Sent Email, that allows you to see the open rate (and response rate) of email per template.
Turning off open tracking
Under Settings -> Email Settings -> Email Tracking you can check/uncheck the setting to track emails. This is as organization level setting.